Sample 1 Conversational/Persuasive:

Even on days when I feel like my head is about to burst like an overfilled water balloon, I dedicate literally no more than 15 minutes of time to my wanna-be six-pack and my mind. Okay, so sometimes I’m doing yoga in the dining room, waiting for the water to boil in the kitchen, or with my kids playing under my downward dog. It’s true that nothing in our busy lives feels perfect, but that’s what microyoga is perfect for: an imperfect life.

Microyoga came into my life when I was seven months pregnant with my first child. The difficulties of the third trimester proved to be beneficial in the long-run because now I practice microyoga every day. As my belly grew, so did my desire to sit on the sofa. I would tell myself, “just do one pose, Nicole, you can do it. One pose.” This is where it started, and even further solidified as I became a more seasoned and busier mother of two. Microyoga is my personal zen garden. It’s a place I can find respite as well as health.

After years of practicing yoga, I have the pleasure of doing yoga without guidance, but this was not always the case. Microyoga sessions are easily available on YouTube. It took me quite a few videos to find my favorite Yogini. According to Yogapedia, “Yogini refers to a female master of yoga. The male counterpart is called a yogi. In the literature of classical Sanskrit, the term also refers to ‘enlightened goddess’ and ‘divine mother’” (Yogapedia). While I did complete a few lovely microyoga sessions with seasoned Yogis, I felt more connected to female teachers. However, it’s nice to know that there a variety of Yoga masters showcasing their zen skills on YouTube, whether they are Yogis or Yoginis.

I settled on BohoBeautiful, a lifestyle brand composed from the passion of a Yogi couple I admire. Their YouTube channel offers a variety of classes ranging from 10 minutes to an hour. Of course, I usually stick to the 10–20-minute playlist of videos. The lovely brand name, BohoBeautiful, stems from the couple’s lifestyle and drive to make the world more peaceful and healthier. I see myself in their videos. My twenties were saturated with surf trips, taking me to the most scenic places like Costa Rica and Puerto Rico. Now, in my thirties, stretched for time, I turn to BohoBeautiful, and find myself lost in the breathtaking landscapes of their videos and the stories of their travels.

Sample 2 Marketing Email

Subject: Physical Strength and Mental Clarity in Just Minutes

Dear [Potential Practioner/User/Buyer],

Are you interested in improved wellness, but like so many, don’t have enough time to visit an exclusive gym or meditate at every sunrise? What if there was a way for you to quickly enhance your physical and mental well-being without breaking a sweat?

Look no further than MicroYoga – the revolutionary practice that packs the benefits of a full yoga flow into just 7-10 minutes!

In just a few minutes a day, you can experience the benefits of a visit to a lifestyle gym or a brisk walk along a peaceful shore. MicroYoga is a transformative practice that strengthens your body, enhances mental clarity, and fosters deep inner focus in the same way, leaving you refreshed, invigorated, and ready to tackle whatever challenges come your way.

What makes MicroYoga so incredible? It’s all about efficiency without sacrificing effectiveness. By condensing traditional yoga sequences into shorter durations, MicroYoga delivers targeted movements that engage your core, improve flexibility, and promote overall physical health.

MicroYoga is also a powerful tool for your mental well-being. With each mindful breath and intentional movement, you’ll find yourself more centered, grounded, and focused throughout your day.

Key Features:

1. Convenience: Users can quickly enhance their physical and mental well-being in just 7-10 minutes a day, without the need to visit an exclusive gym or attend lengthy yoga classes.
2. Time-Saving: MicroYoga condenses traditional yoga sequences into shorter durations, allowing users to experience the benefits of a full yoga flow in a fraction of the time.
3. Strength and Flexibility: The app delivers targeted movements that engage the core, improve flexibility, and promote overall physical health, helping users to strengthen their bodies and improve their fitness levels.
4. Mental Clarity: MicroYoga serves as a powerful tool for mental well-being, fostering deep inner focus and leaving users feeling more centered, grounded, and focused throughout their day.
5. Free and Accessible: The MicroYoga app is free to download and requires no in-app purchases, making it accessible to anyone interested in improving their wellness.
6. Variety and Customization: With access to hundreds of tiny yoga sessions organized into categories such as No Sweat, Full Body Workout, Tiny Meditation, A Visit to The Gym, Flexibility & Focus and Sleepytime, users can tailor their practice to suit their individual needs and preferences.

Ready to experience the incredible benefits of MicroYoga for yourself? Download the MicroYoga app to gain access to hundreds of tiny and FREE yoga sessions.

Say goodbye to stress and hello to a newfound sense of calm and clarity.

With warmth and wellness, The MicroYoga Yogis Team